INDIA’S MRP (maximum retail price) PROBLEM: Why will it never be solved?
Hi, I am Gunjan and in this article, we will discuss the Maximum Retail Price or MRP in India. We will focus on deciphering the...
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Jun 309 min read
Product Packaging | The Silent Salesman | Importance of Packaging in FMCG
This article will discuss the importance of Packaging from a Marketing/Consumer perspective. FMCG Case Study-based learning.
375 views
May 269 min read
Brand Strength Vs. Distribution Strength | The quintessential Egg & Chicken story of an Indian FMCG market
We will unwrap various factors of Brand & distribution to conclude what needs to be prioritized for a brand under the microscope.
388 views
Feb 49 min read
Sales Incentive Plan in India FMCG | Sales Incentive Program Explained for Indian Context
In this article, we will attempt to demystify the incentive structure in a typical FMCG / FMCD / Telecom or any sales-driven organization.
853 views
Jan 107 min read
FMCG Undercutting / Rate Issues: Biggest Bane of Sales
After joining a sales team, the most challenging part is to fight rate issues in the market. You will find few Gyaani (Omniscient)...
951 views
Dec 29, 20238 min read
Marketing Strategy of Volvo | A Brand Built on Safety, Strength & Style | Detailed Analysis
In this comprehensive article, we will talk about marketing, branding, advertising & strategy of the Volvo brand of Cars & automotive.
3,500 views
Aug 15, 20236 min read
Case Study of Energy Drink Market in India | Analysis Red Bull, Monster & Sting | Rise of Sting
This article we will discuss Indian Energy drink landscape, chemistry of energy drink, STP analysis of energy drink.
3,404 views
Oct 29, 20225 min read
Marketing Strategy of Vaseline brand | Story of a 150-year-old skincare brand | Petroleum Jelly
In this comprehensive article, we will talk about marketing, branding, advertising & strategy of HUL (Unilever) brand Vaseline. We will...
4,599 views
Oct 21, 20223 min read
Use of GESTALT's law of Perceptual Organization in Marketing & Logo Design | Advantages & Techniques
In this article, we will explain the basics of Gestalt laws in reference to marketing, branding, and its extensive utilization in design....
2,449 views
Oct 15, 202210 min read
What is Price Pack Architecture (PPA) in Marketing? What is PPA in Product Management?
Note: This one is a very comprehensive & vastly detailed article on PPA. By the end of this article, you will become quite cognizant of...
8,200 views
Oct 10, 20223 min read
Neuromarketing: How do our brains respond to marketing?
Today there is a vast ocean of product options for customers to choose from with little or no distinctive differences to arrive at a...
1,275 views
Oct 1, 20223 min read
What is a BEACHHEAD strategy in Marketing? Normandy of Marketing
This article explains the concepts of beachhead strategy using live examples and case studies. It answers some revelation about the use...
375 views
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