Articles | Marketing Weekly

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Marketing Weekly

Jun 18, 20216 min read

What is a New Product Development ?

Jun 17, 20215 min read

Brand Health Metrics [14 Most Important Metrics]

Jun 16, 20216 min read

FMCG Undercutting / Rate Issues: Biggest Bane of Sales

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Trade Schemes in Sales (FMCG/FMCD/Telecom)

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How to calculate Return on investment (ROI) of distributor in FMCG ?

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Introduction to Important Sales Vocabulary [Most Important 18 Concepts]

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Ansoff Matrix - Growth Strategy

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BCG Matrix - The Growth Share Matrix

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Surrogate Marketing | How Are Brands Using It?

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Guerrilla Marketing With Interesting Examples

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Planogram - The Art Of Shelf Planning

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Cannibalization - Why Do Brands Cannibalize Their Existing Products

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