In this article, we will discuss the concept of a Planogram, the optimization method to create an effective planogram, metrics to...

This article will discuss the importance of Packaging from a Marketing/Consumer perspective. FMCG Case Study-based learning.

We will unwrap various factors of Brand & distribution to conclude what needs to be prioritized for a brand under the microscope.

In this article, we will explain the basics of Gestalt laws in reference to marketing, branding, and its extensive utilization in design....

Note: This one is a very comprehensive & vastly detailed article on PPA. By the end of this article, you will become quite cognizant of...

Today there is a vast ocean of product options for customers to choose from with little or no distinctive differences to arrive at a...

When a brand (usually local/New) assumes the identity (Color, Shape, Logo, etc.) of a popular brand for the purpose of misleading...

In this article, we will discuss how to hack persuasion using a proven technique of ELM. Before understanding the ELM, let us first...

In this article, we will talk about key strategies for Rural India in marketing, sales & advertising. We will talk about the below things...

If I were to offer you plant-based meat to eat, what would be your first reaction? You’d be surprised to listen about a term that is an...

Let your audience do the work for you Moment Marketing is, quite literally, capitalizing on a moment. When you are able to make your...

While most of the Indian television shows now have become parody worthy, there have been few which have etched their memories in our minds.

“It is important to measure your brand health regularly” Sentiment analysis is the process of retrieving information of consumer perceptions

A product can be a brand, so can a celebrity. But what about a city – of bustling streets and important landmarks, the culture and the lifes

How do you feel when you're surprised by an ad for a #brand in an unexpected place? Delights you, isn't it?

Product #placement is a modern marketing #strategy for brands to reach their target audiences without using "traditional #advertising

A 2018 Edelman study demonstrated that 59% of consumers buy into a brand as they believe in its mission and vision.

What if marketers could take a peek inside your brain, tinker with mental associations, & weaponize that data to make you buy?

We all know “Zoo-zoo” & "Pug"; Mascots for Marketing Vodafone services. Be it, adults, or childr

Domino's🍕 sell combo packs 25% more than regular meal. Myntra recent EORS attracted 3.5 million shoppers & sold over 10 million items in 4

Swift Dzire sells a lot more than its competitors. While many factors contribute to that, one is - a sense of making the right choice.

While we’re looking at increasing#inclusivity &#diversity, there’s a segment in India that was neglected for a long time –#PlusSizeFashion.

There are some who never miss a chance to watch an SRK movie no matter how bad the reviews are. Why? Because they are hardcore SRK fans

#Advertising📺 and#Propaganda❌ make strides hand in hand. Both complement each other and add muscles to the overall impact on the populace.

Increasing customer retention by 5% increases profits by up to 25%. No wonder brands focus a lot on their retention strategies

A 2015 Nielsen poll showed that 66% of consumers were willing to pay more for “green” products.

Did you notice nowadays many products are marked as: 70% Fat-free 80% Gluten Free 60 % Less Sugar

In 2006 Nintendo implemented the Blue Ocean #Strategy in the form of the Nintendo Wii.

Why do brands invest in cause marketing? It increases brand loyalty, 80% of global consumers agree that business must play a role.

60% of the 3 billion people using social media are there for funny content.

Did it ever cross your mind that why don’t we have ads that say “Desh ka No.1 Whiskey🥃” or “Have a break, have a Marlboro🚬”?

An #IndoPak cricket team with Sourav, Sehwag, Sachin and Wasim, Waqar and Shoaib Akhtar. Late 90s, we all wanted one such team, coming...

Ever wondered why Apple isn’t afraid to announce a new iPhone even when the craze of the earlier version hasn’t dried up? How can growth...

In this article, we will discuss the concept of a Planogram, the optimization method to create an effective planogram, metrics to validate t

In 1999, Coca Cola became one of the first FMCG companies to introduce dynamic pricing of products.

Should you be applying brakes on your #marketing budget when sales have crashed?