CLOSED-LOOP MARKETING
An effective technique of collecting and analyzing customer data from multiple channels.
Tracks a customer’s entire lifecycle, thus closing the loop between sales, marketing, and customer service efforts.
For instance, a potential customer visits a website that installs a cookie. The cookie registers the actions that the customer performs.
Nowthebehavioroftheusercanbetrackedtosendthemtailor-made offers
To sum up, you drop a cookie on a visitor, follow them around on their journey, and get a pretty picture of the process of becoming a customer.
Visualizing Closed-Loop Marketing:
Why to do closed-loop marketing?
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