Service marketing is marketing based on relationship and value.
It refers to the application of a special set of tactics or strategies to predict the
consumer’s need for an intangible product.
And hence, meet their requirements accordingly, to provide maximum value for them from their purchase.
Urban Company’s Saloon at Home is a great example of service Marketing
Service Marketing Triangle
It depicts the relationship between three essential elements of a service industry,i.e., company, employees, and consumers
Examples of Service Marketing
Urban Company Home Salon
UrbanCompany started with Home Salon booking after the LockDown3.0 was over and 120000 people were waitlisted for the service
Extensive use of PPEs to safeguard customer's wellbeing & communicate safety
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