Ever wondered why candies🍭 are kept near cash-counter?
It evokes impulsive buying not because customer wants it but because of how it is presented to them.
📝This technique called #planogram is an art of shelf-planning that maximizes a customers’ purchases.
The presentation of product in the store is as pivotal as the availability of a product.
⏩Methods:
🌀Product Sequencing: Highlighted products kept on left. Studies have proven that shoppers scan from left to right most of the time
🌀Joint Family "Anokha Parivaar": Children(products) of parent#brandd) stay together. Relatives(SKUs) though don’t like each other wish to remain close.
🌀Belt-to-Eye level: Eye-level is buying level. High profit items are kept in this region which catches shopper’s attention quickly
New arrivals always kept at eye-level.
🌀Vertical planogram:Related products of different brands placed at different shelf levels according to their size: bigger at higher level to smaller at lower
🌀Horizontal planogram:Products are placed horizontally on side by side shelves at same eye level. Customers can know about similar items from different brands.
🌀Shop Layout: #IKEA’s store is designed like a maze so that shoppers spend max time in store
Share your story of planogram?
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