INDIA’S MRP (maximum retail price) PROBLEM: Why will it never be solved?

Product Packaging | The Silent Salesman | Importance of Packaging in FMCG

Brand Strength Vs. Distribution Strength | The quintessential Egg & Chicken story of an Indian FMCG market

Sales Incentive Plan in India FMCG | Sales Incentive Program Explained for Indian Context

FMCG Undercutting / Rate Issues: Biggest Bane of Sales