The Indian Advertising landscape has been dominated by FMCG giants like Unilever, Reckitt Benckiser, P&G, etc.
While other categories are Ecommerce, Automobiles, and Smartphone companies.
Top 10 companies shell out more than 10,000 Crore every year to be on top of the mind for consumers.
Here is an infographics of the trend of last 4 years.
Not much has changed at the top. :)
Creator: Gunjan Solanki
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